Online Business Models

Online Business Models

The topic of ‘online business models’ was researched by Professor Michael Rappa, director of the ‘Institute for Advanced Analytics’ at North Carolina State University. He wrote a paper titled ‘Business Models on the Web’ in which he explained that a business model is the method of doing business by which a company can sustain itself i.e. generate a revenue.

He listed 9 categories in his paper but the interesting point he made was that; ‘Internet business models continue to evolve’.

The few models below have proven to be successful with a number of online entrepreneurs and they do resemble to a large extent the 9 categories highlighted in Professor Michael Rappa’s paper.

1) Affiliate Marketing

Affiliate marketing is a very popular way to make money through your website or blogsite. You can recommend and sell someone else’s product(s) on your website. When your website visitor clicks on your affiliate link and buys the product – you’ll receive commission from the sale.

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Social Media Driving Business In 2015

How is Social Media Driving Business In 2015?

by J.Hingg (published: 5 Jan 2015)
Social Media has taken the attention of every business in the last couple of years and it is continuing to do so in 2015 without losing a beat. A recent research from Duke University showed that ‘Marketers are spending more than ever on social media’. Advertising spend on social media advertising took a big portion of the marketing budget in the last two years. The pace of social media change is – if anything – poised to accelerate post 2015.

Let’s have a look at some development updates and related events in the space of Social Media in the past year and see how these are serving as predictive indicators driving business going forward in 2015.

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Marketing on Social Media

Social Media Marketing Campaigns of 2014

With the push for social media the trend today is to market directly to consumer on the social media networks. This practice has really grown exponentially over recent years. Facebook has reported that 1.3 billion people log onto Facebook every month which is like 14% of the World’s population.

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